It’s difficult to fathom how quickly retail is changing as a result of smart mobile devices. It is no secret that retailers are no longer in control, and the question has quickly become, “What can we do to get back in the game?” The good news is that retailers know their best chance right now is to use these devices to drive traffic to their biggest investment: stores. However, there is a long road to get there. Download RSR’s latest report, Mobile Retail Finds New Purpose, to learn how retailers are responding to shoppers’ mobile imperatives.
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